What We Do
Most Delaware businesses competing for local search traffic are dealing with the same problem: their website exists, but it doesn’t rank for the searches that bring in customers. A competitor appears at the top of Google and captures the lead instead. The fix is a deliberate SEO strategy — not tricks, not quick hacks, but the fundamentals done correctly and consistently.
Webward’s SEO work covers four areas:
Local SEO. For Delaware businesses targeting customers in a specific geography — Dover, Wilmington, Newark, Kent County, or across the state — local SEO is the highest-leverage channel. This means Google Business Profile optimization, local citation building, location-specific landing pages, and the technical signals that tell Google your business serves a specific area. We’re based in Dover and understand the Delaware market from the inside.
Content strategy and creation. Google ranks pages that answer the specific questions your potential customers are asking. We identify those searches through keyword research, create content that earns those rankings, and build the internal linking structure that distributes authority across your site. The content we write is written to rank and written to convert — not generic blog posts.
Technical SEO. A site that can’t be properly crawled and indexed can’t rank, no matter how good the content is. We fix the technical issues — crawl errors, duplicate content, site speed, structured data, canonical tags, Core Web Vitals — that quietly suppress rankings.
Ongoing management. SEO isn’t a one-time project. Rankings require maintenance: monitoring for algorithm updates, responding to competitor moves, expanding content coverage, and keeping technical health clean. We offer ongoing management engagements for clients who want to treat search as a sustainable growth channel.
Local SEO in Delaware: What the Market Looks Like
Delaware is a small state with relatively low local search competition compared to major metro markets — which means well-executed local SEO can produce rankings significantly faster than it would in a New York or DC market.
The Delaware market breaks into distinct geographic segments:
New Castle County (Wilmington, Newark, Middletown) — The most populated and most commercially competitive part of the state. Wilmington has corporate and financial services density; Newark has the University of Delaware and a growing startup ecosystem.
Kent County (Dover and surrounding towns) — The state capital region. Government, professional services, and small business. Lower search volume than New Castle County but also lower competition — achievable rankings for local businesses willing to invest.
Sussex County (Georgetown, Seaford, coastal Delaware) — Seasonal tourism, hospitality, and real estate in the coastal towns; agriculture and light industry inland.
We work across all three counties. Our home base is Dover, and we have direct experience with what it takes to rank in the Kent County market.
What’s Included in a Delaware SEO Engagement
Month 1 — Audit and strategy
- Full technical SEO audit
- Local presence review (GBP, citations, NAP consistency)
- Keyword research for your market and service area (100–300 target terms)
- Competitor analysis — what’s ranking, why, and where the gaps are
- Prioritized 90-day content and technical roadmap
Ongoing — Execution
- Technical fixes and monitoring
- 2–4 pieces of content per month (locally targeted where relevant)
- Google Business Profile management and optimization
- Citation building and cleanup
- Monthly reporting: rankings by keyword, organic traffic, GBP performance
Pricing
SEO engagements for Delaware businesses:
- Local SEO (GBP + citations + local content): from $1,200/month
- Full SEO (technical + content + local): from $2,500/month
- One-time audit and strategy: $1,500–$3,000
Engagements are month-to-month after the first three months. No long-term lock-in.
Get in touch to discuss what you’re trying to rank for and what the realistic path looks like for your market. We’ll give you a straight answer on what’s achievable and what it takes to get there.