What a SaaS Website Design Agency Does
Designing a SaaS website is a different job from designing a marketing site for a service business or a storefront for an e-commerce brand. The design has to serve multiple audiences at once: a first-time visitor who found you through organic search and has no context, a founder evaluating you against two competitors with browser tabs open, and a returning customer who needs to quickly find the pricing page. Every design decision affects conversion, and unlike a brochure site, a SaaS website is always being tested against real revenue outcomes.
That specificity is what separates a SaaS website design agency from a general web design shop. We design for the SaaS conversion funnel, not just for aesthetics.
At Webward, we have designed and shipped nine SaaS products of our own: StatementPro, SettleBooks, PermitMetric, PostBooks, RecitalDash, Testy, TinyPM, Abner, and Payloader. Each one required designing a marketing site that converts cold organic traffic into trial signups, and a product interface that keeps customers engaged past the first session. We apply that experience directly to client work.
What We Design for SaaS Companies
Marketing sites and landing pages. The public-facing site that converts visitors into trial signups or demo requests. We design for clarity and specificity: a visitor should understand within five seconds what the product does, who it is for, and why it is better than the alternative they are already using. Vague, jargon-heavy SaaS marketing sites are the norm. That is an opportunity to differentiate.
Product UI and dashboard design. The interface customers use after they sign up. Good product design reduces support load, increases activation rates, and makes the difference between a customer who gets value in week one and one who churns before the trial ends. We design interfaces that are functional first and polished second.
Landing pages for specific campaigns. Paid search, content upgrades, feature announcement pages, and comparison landing pages (“vs. Competitor X”). Each of these needs to be designed around a specific conversion goal and tested against real traffic. We design these pages to convert, not to fill space.
Onboarding flows. The design of the first-run experience is one of the highest-leverage investments a SaaS company can make. A well-designed onboarding flow gets users to their first “aha moment” faster, which is the single strongest predictor of trial-to-paid conversion. We design onboarding experiences that are opinionated and direct: get the user to value, fast.
Our Design Process
Discovery first. Before any mockups are produced, we spend time understanding your product, your buyers, and what the current site or interface is failing at. Most SaaS design problems are actually positioning or messaging problems. If the design brief is wrong, no amount of visual polish will fix the conversion rate.
Copy before visuals. The most common SaaS website mistake is designing a beautiful layout around placeholder text, then squeezing real copy into it. We write or review the copy before we design around it. The words determine the structure, not the other way around.
Figma-first, built to spec. We design in Figma and hand off production-ready assets to developers, or we can handle the implementation ourselves. All work is delivered in a format your team can maintain and extend without coming back to us for every change.
Why Our Portfolio Is the Proof
Most design agencies show you client work. We also show you our own products.
Webward.com is designed by us, for us. So are the product marketing sites and interfaces for all nine of our products. These are live, revenue-generating businesses with real users testing the design every day. When we show you a design approach, we can tell you what it produced in actual conversion rates from actual traffic, not what it looked like in a portfolio presentation.
Frequently Asked Questions
What is a SaaS website design agency? A SaaS website design agency specializes in designing websites, marketing pages, and product interfaces for software-as-a-service companies. The focus is on conversion-oriented design: turning visitors into signups and signups into paying customers. It differs from general web design in that it requires understanding the SaaS sales funnel, trial mechanics, and recurring revenue dynamics.
How is SaaS web design different from regular web design? SaaS websites need to convert skeptical, comparison-shopping buyers who will open five competitor tabs before making a decision. Every element needs a job: the hero section establishes the value proposition, the social proof section removes trust barriers, the pricing section handles objections, and the CTA drives toward one specific action. General web design principles apply, but SaaS website design requires understanding the specific conversion mechanics of subscription software.
Do you handle both design and development? Yes. We can handle design only (delivering Figma files), development from your existing designs, or the full stack from design through to a deployed production site. Most of our clients use us for the full scope because the hand-off between a separate design team and a separate development team is where most SaaS sites lose quality.
If you want to talk through a design project, get in touch or get a free estimate.