What We Consult On
Our consulting work sits at the intersection of technical and product strategy. The founders who hire us are typically working through one of these problems:
- They need to understand what to build next and in what order
- They have inherited a codebase and do not know what shape it is in
- They are about to make a technical decision with long-term consequences and want an outside view
- They need a fractional technical lead while they hire a full-time CTO
- They are preparing for a fundraise or acquisition and need a technical assessment
What ties these together: they are strategy and judgment problems, not execution problems. If you know what you need built and you need a team to build it, that is a development engagement. Consulting is for the questions that come before the build.
Types of Engagements
Architecture and code review. We review your codebase, infrastructure, and engineering processes and produce a written assessment with prioritized recommendations. Typical triggers: you have a product that is scaling into performance problems, you are bringing on a new CTO and want an independent view of the technical state before they start, or you are evaluating an acquisition and need technical due diligence. Typical output: a written report and a three-to-six month technical roadmap.
Product strategy and roadmapping. We help you figure out what to build next and how to prioritize across competing demands. This is most valuable at inflection points: you have initial product-market fit with one segment and want to expand, you are deciding between two different strategic bets, or your roadmap has turned into a negotiation between stakeholders rather than a product plan. Typical output: a prioritized roadmap with written rationale for each decision.
MVP scoping. Before you commit to a build, we help you scope it correctly. What is genuinely in the MVP and what is not. What the right technology choices are for your specific situation. What the biggest risks are and how to structure the build to de-risk them early. This is typically a two-to-three week engagement that prevents months of expensive mistakes.
Fractional technical advisory. For founders without a technical co-founder or CTO, we work in an ongoing advisory capacity: attending planning sessions, reviewing technical decisions, vetting hires, and helping you avoid the architectural traps that are hard to see from the inside. Typically structured as a retainer with a set number of hours per month.
What Good Consulting Looks Like
We are not a consultancy that hands you a deck and disappears. Good consulting in our experience looks like this:
We ask more questions than we answer in the first meeting. Your situation is specific. Pattern-matching to a pre-built framework without understanding the particulars produces recommendations that look right but do not fit.
We push back. If every recommendation we make agrees with what you already believe, you hired someone to validate rather than advise. The value is in the honest assessment, including the parts that are uncomfortable.
We are specific. “Focus on product-led growth” is the kind of advice someone gives when they have not done their homework. “Your trial-to-paid conversion is 4% and the median for your category is around 9%. Here is what the data suggests about why” is advice you can act on.
We are honest about what we do not know. We have built nine SaaS products across finance, compliance, studio management, analytics, dev tools, and marketing. That is a lot of direct experience. It is not everything. When we are speculating rather than drawing on direct experience, we will say so.
Our Background
We have shipped nine SaaS products at Webward: StatementPro, SettleBooks, PermitMetric, PostBooks, RecitalDash, Testy, TinyPM, Abner, and Payloader. All nine have paying customers. We have made the expensive architectural mistakes (multi-tenancy bolted on too late, under-priced products, wrong infrastructure choices at the start) and the cheap ones. We know what the decisions that seem small in week one cost in week twenty.
That hands-on experience is the core of what makes our consulting work useful. We are not theorists. We are builders who have lived the full lifecycle.
If you want to talk through what you are working on, get in touch. We will tell you honestly whether consulting is the right engagement for your situation or whether something else makes more sense.