Insights
Mar 2, 2026
How We Built CostKit: AI-Powered Construction Estimating
CostKit launched today at costkit.ai. It generates professional construction cost estimates in under 60 seconds using AI. Here's what it does and why we built it.
Feb 25, 2026
What Modern Websites Actually Look Like in 2026
Modern web design isn't about visual trends. It's about performance, architecture, and conversion. Here's what separates sites that work from sites that just look good.
Feb 25, 2026
MVP Product Development: What It Is and How to Get It Right
A clear explanation of MVP product development: the concept, the process, common mistakes, and what it realistically costs to build an MVP in 2026.
Feb 25, 2026
How We Built Payloader: A Webhook Inspection and Debugging Platform
Payloader launched today at payloader.dev. Here's what it does, why we built it, and how it works under the hood.
Feb 24, 2026
How We Built Abner: Privacy-First SaaS Analytics
The origin story behind Abner.app — an analytics platform combining web analytics and SaaS metrics in a single dashboard, built from the start without cookies or consent banners.
Feb 24, 2026
Custom Website vs Template: The Real Cost Comparison
Templates are cheaper to start. Custom sites are cheaper to own. Here's how the math actually works — and how to know which one is right for your business.
Feb 23, 2026
Website Audit Services: What's Actually Included
What a professional website audit covers, why automated tools miss what matters, and how to spot problems before spending money on marketing.
Feb 22, 2026
How We Built Testy: A Lead Generation Quiz Platform
The origin story behind Testy.io — a quiz builder that turns passive visitors into captured leads. How we scoped the MVP and what we shipped.
Feb 22, 2026
How We Built RecitalDash: A Case Study in Dance Studio Management Software
How we built RecitalDash — from noticing a dance studio management problem, through validation and MVP, to a product studios actually use.
Feb 21, 2026
How to Find a Technical Co-Founder (Or Skip the Search)
Where to find a technical co-founder, how to vet candidates, handle the equity conversation, and when it makes more sense to hire an agency instead.
Feb 21, 2026
ADA Website Compliance: What It Means and What to Do About It
What ADA website compliance requires, what the legal exposure looks like, and practical steps to bring your site into conformance without overpaying.
Feb 20, 2026
How to Choose a Web App Development Agency: A Practical Vetting Guide
How to vet and hire a web app development agency — what to look for, red flags to avoid, and how to structure the engagement to reduce risk.
Feb 19, 2026
SaaS Consulting: What It Is and When You Need It
What a SaaS consultant does, how it differs from a dev agency, the different types of engagements, and how to know when you need one.
Feb 18, 2026
Web Development Consulting: What It Includes and When to Hire One
What web development consulting covers, how it differs from hiring a dev agency, and the situations where it's the right move versus the wrong one.
Feb 18, 2026
How We Built StatementPro: A Case Study in Niche SaaS
How we went from a frustrating PDF problem to a profitable SaaS — the validation, MVP decisions, technical choices, and what we'd do differently.
Feb 15, 2026
Website Migration Without Losing Your SEO
The SEO risks of website migrations, what causes traffic drops, and the technical checklist to prevent a rebuild from destroying your organic rankings.
Feb 12, 2026
WooCommerce Maintenance: What a Good Plan Actually Includes
What WooCommerce maintenance covers, what happens when you skip it, and how to evaluate whether a maintenance plan is worth what you're paying for it.
Feb 11, 2026
How to Build an MVP: Scope, Cost, and What Founders Usually Get Wrong
The MVP is the most misunderstood concept in software. What it means, how to scope it properly, what it costs, and the mistakes that make most MVPs fail.
Feb 9, 2026
How Chatbots Qualify Leads (and Whether You Actually Need One)
How lead qualification chatbots work, where they add value versus where they annoy people, and the questions to answer before adding one to your site.
Feb 6, 2026
WordPress for Business: Benefits, Trade-offs, and When to Use It
An honest assessment of WordPress for business — what it does well, where it struggles, and how to decide if it's the right platform.
Feb 4, 2026
Custom Web App Development: A Plain-English Guide for Founders
What custom web app development actually means, when you need it, what it costs, how long it takes, and how to avoid the mistakes that derail most projects.
Feb 3, 2026
Google reCAPTCHA Pricing: Free, Enterprise, and What You Actually Need
How Google reCAPTCHA pricing works, what the difference between free and Enterprise actually is, and how to decide which version your site needs.
Jan 28, 2026
What Is a SaaS Development Agency? A Founder's Guide
What a SaaS development agency does, how it differs from freelancers or in-house teams, when to hire one, and what to look for.
Jan 21, 2026
Web App vs. Mobile App: Which Should You Build First?
The trade-offs between building a web app vs. a native mobile app first — cost, time to market, distribution, and which choice makes sense for your project.
Jan 14, 2026
How to Build a SaaS Product in 2026
Most SaaS products fail before they ship. We've built ten of our own. Here's what actually works — from validation to launch to growth.
Jan 7, 2026
SEO for SaaS Companies: A Complete Guide
What makes SaaS SEO different from standard content marketing, how to build a keyword strategy that compounds, and what to look for in an SEO consultant for your SaaS company.